You are a consultant working for Philip Morris. Competitors allege that in important developing markets such as Turkey, Philip Morris has created special tobacco blends containing additives that give brands such as Marlboro an extra “kick.” Management is “adapting” rather than “standardizing” its products. Assuming this is true, is this an ethical policy? If summoned before the company’s board of directors, what advice would you give regarding this policy?

Answer rating: 100% (QA)

The Standardization versus adaption issue is one that arises for many companies when they do business internationally They have to decide whether they ... View the full answer