Question: Do you consider the Internet message boards that Anjali wishes to use to be public or private? How would you justify your answer? Anjali, was
Anjali, was in her final year of study for an undergraduate business degree at an Indian university. She was very keen to explore the online image of India as a tourism estimation for her research project. Her review of the literature had highlighted that the destination image concept was considered important for the overall success of tourism initiatives (Tasci and Gartner 2007).
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