The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 100,000 18,000 40,000 Cost per advertisement $2000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? No of commercial Advertisement Alternatives messages Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget ($) Television Radio Online What is the total audience reached? (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Increase in audience coverage of approximately The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 100,000 18,000 40,000 Cost per advertisement $2000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? No of commercial Advertisement Alternatives messages Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget ($) Television Radio Online What is the total audience reached? (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Increase in audience coverage of approximately
Expert Answer:
Related Book For
Quantitative Methods for Business
ISBN: 978-0324651751
11th Edition
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey cam
Posted Date:
Students also viewed these economics questions
-
What rules, if any, should govern advertising and promotional messages presented in the classroom?
-
How many variables should a promotional planner consider when segmenting and profiling a target audience?
-
What factors influence the budget allocation to different media or different IMC tools?
-
Problem 5. A RRP Polar Robot is given by 1 (a) If the homogeneous transformation matrix is: T- Joint link length 11-0.5m, 12-0.25m, 0, 0, r (b) Find the Jacobian Matrix (c) Determine interior...
-
On February 1, 2014, a 39-year-old widow buys a new residence for $150,000. Three months later, she sells her old residence for $310,000 (adjusted basis of $120,000). Selling expenses totaled...
-
Briefly explain how software stability concepts have been incorporated in the corruption analysis pattern.
-
In Example 11.13, HENs are designed for a process involving two hot and two cold streams. Note that three designs are proposed: (1) involving only HP steam and cooling water that meets the \(N_{H X,...
-
Indicate which of the following transactions require entries to accounts used only for budgetary control purposes, even if other accounts also are involved. 1. Adopted the budgetestimated revenues of...
-
Harris Fabrics computes its plantwide predetermined overhead rate annually on the basis of direct labor-hours. At the beginning of the year, it estimated that 29,000 direct labor-hours would be...
-
Maxine, the daughter of an oil tycoon, and Fred, a young man from a working class background, were engaged to be married in Arizona. At her father's urging, Maxine hired a lawyer to draft a...
-
SHOW A SOLUTION PROPOSAL FOR THE FOLLOWING: PROBLEM 1: YOU WILL BE SELLING A MOBILE PHONE IN A SMALL COMMUNITY IN THE MOUNTAINS. 1. IDENTIFY THE PROBLEM 2. PROVIDE THE SOLUTION PROPOSAL 3. WHY IS IT...
-
Boeing's 787 Dreamliner Is Made of Parts from All Over the World. Check the source on aeronewstv. to see Boeing 787 Dreamliner structure: parts from around the globe. There are lot of stories about...
-
Using the textbook Genocide: A Comprehensive Introduction by Jones, Adam ISBN: 9781138823846 chapter 6 What was the nature of European anti-semitism, and why did it arise? What is the link...
-
Ever since Petrarch, the term "Dark Ages" has been used to refer to the nearly thousand-year period between the fall of the Western Roman Empire and the Renaissance. Based on your understanding of...
-
Essay: Production and costs of goods or services for a local and international market Instructions For this activity you must write an argumentative essay about the advantages and disadvantages that...
-
Engineering Economy Project: Water Treatment Plant Process Costs What are the limits to giving an answer that will for certain solve the problem(s)? In other words, what are the internal variables...
-
What are the mechanisms underlying inflammatory responses and cytokine storm syndromes, including the dysregulation of cytokine signaling pathways such as interleukin-6 (IL-6) and tumor necrosis...
-
Why is the national security argument for tariffs questionable?
-
Jackson Hole Manufacturing is a small manufacturer of plastic products used in the automotive and computer industries. One of its major contracts is with a large computer company and involves the...
-
Sanders Fishing Supply of Naples, Florida, manufactures a variety of fishing equipment that it sells throughout the United States. For the next three months, Sanders estimates demand for a particular...
-
Myrtle Air Express decided to offer direct service from Cleveland to Myrtle Beach. Management must decide between a full-price service using the companys new fleet of jet aircraft and a discount...
-
Is private ownership of land a universal concept that applies to all societies? How much variation in ownership is found among forager groups?
-
How are forager religions different from your own? Are there any similarities?
-
How can the study of contemporary foragers provide us with an understanding of Paleolithic lifestyles?
Study smarter with the SolutionInn App