Question: If you are a marketer, would you use BzzAgent (or a similar service)? Why or why not? How might you incentivize agents to work for

  1. If you are a marketer, would you use BzzAgent (or a similar service)? Why or why not?
  2. How might you incentivize agents to work for BzzAgent?
  3. A firm generally has a list of its most loyal customers and can use them to help promote word-of-mouth marketing. Do you think BzzAgents are more effective at generating word-of-mouth than a firm's loyal customers? Why or why not?

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