Question: If you are able to provide a written response explaining how each step was taken that would be great! This is a practice problem and

If you are able to provide a written response explaining how each step was taken that would be great! This is a practice problem and I am using it as a study resource. This will not be graded and is for my personal use.

If you are able to provide a written response explaining how each

Apple is considering marketing one of mo new smartphones for the coming holiday season: iPhone 8 and iPhone X. Estimated prots in total USD under high, medium, and low demand are as follows: iPhone X '$3,200,,000000 '$2,500,,000000 Probability '0.225 '0 There IS concern that protability will be affected by a Google's introduction of the Pixel 2 smartphone viewed as similar to the iPhone 8. Estimated prots in total USD with and without competition are as follows: With Competition (iPhone 8) Prot $1,250,000.000 Probability Without Competition (iPhone 8) Prot $2,000,000.000 $1,250,000.000 $800,000,000 Probability a. Develop a decision tree for the Apple problem. b. For planning, Apple believes there is a 0.99 probability that its competitor will produce a new smartphone similar to the iPhone 8. Given this probability of competition, the director of planning in Cupertino recommends spending the ad dollars and heavily marketing the iPhone X smartphone. Using expected value, what is your recommended decision? c. Show a risk prole for your recommendation. d. Use sensitivity analysis to determine what the probability of competition for iPhone 8 would have to be for you to change your recommended decision alternative

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