if you can answer the both parts it will be helpful

Attainable, Relevant and Timely),(Note: Smart objectives are a filter, not a funnel) 4. Marketing program (30 marks): Develop your program markoting mix (4 Ps) that helps the compary to reach its goals and to be successful. Yous may use new marketing tools in this stage such as using new communication tools (e.g. social media), CRM systems, new channels of distribution, and so on. Your marketing program may include: a. Product strategy - Type-good, service, idea etc. - Features - how will it be different from the competitors? - Branding Strategy - Identification - brand name, label and packaging - Production method/delivery of service - Others b. Price strategy Which pricing strategies do you believe they are using and/or should be using and why? Please provide examples to support your point. - Suggested selling price - Profit marnin - Prioe arnt cuality relabonship - percemed value a. Promotion strategy - Fersonal soling - Advertisinit - Internet - website, social media, umail ete - Television - Radio - Magheine and nevspaper - inteyrated media - Oudaloor media - Othars - Sales promotions - sales prices, divcounts, coupons, contests, gweepstakes, tradeshows etr. - Direct Marketing - telemarketing, direct mail etc. - Public relations - Digital marketing and wobsite fthere are several tactics/charnels of DM including SFo plan, Pf6. campaign plan, e-mail marketing plan, social media marketire campalon pian, content calendar, ete. (depending on client's needs) and almost all companies nowadays need to use theen-corsult it with your client). BTW, saying you'll use social media is not enough - how wil you thake it effective? - Other farms of Prometion b. Place (distribution) strategy - Channels of distribution - manufacturer, wholesaler, retaller - Product location availability - Physical distribution/ocation of facilities/modes of transportation - Cost. - Production - Distribution - Overhenad - Sales - Marbeting