+ If you don't already know the name Peter Drucker, you should do a quick Google search and read up on him. You will certainly study him if you move on to a business graduate program. He is often referred to as the father of management and was a revolutionary in his time. He argued that marketing's role in business is "to create a satisfied consumer. It is the customer who determines what the business is" (Dalgic & Yeniceri, 2013). He believed that every organization has two primary purposes - marketing and innovation. Given what you've learned so far about marketing, how would you defend it to the person that says "Marketing is just selling"?

+ Seth Godin asks the question, Do you have to be anti-change to be pro-business? We ask the question, Do you have to be anti-change to be pro-Christian? In the past churches openly welcomed everyone mass marketing at its best. But some churches are now mimicking the business world by focusing on specific market segments and having success.

A great example is Deliverance Bible Church (pictured below). Not for everyone, but marketing to a specific audience, and successful in evangelizing the gospel.

The segmentation approach has ruffled some Christina feathers. In the book Velvet Elvis, Rob Bell suggests that people are drawn to a church that is teaching whatever interpretation of the Bible speaks to them. Makes sense, but should churches be segmenting consumers when we are called to go into all the world and preach the good news to everyone (Mark 16:15)?

Can segmentation be supported scripturally? Or is this shift in focus anti-Christian?