Question: If you have been given the assignment of developing an advertising campaign for a very innovative new product, what is the first thing you need

If you have been given the assignment of developing an advertising campaign for a very innovative new product, what is the first thing you need to do?
a. Create the message.
b. Develop the media plan.
c. Define the objectives.
d. Set the budget.
e. Identify the target audience.
If you have been given the assignment of developing an advertising

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