Question: Question 1 9 If you have been given the assignment of developing an advertising campaign for a very innovative new product, what is the first

Question 19
If you have been given the assignment of developing an advertising campaign for a very innovative new product, what is the first thing you need to do?
a. Set the budget.
b. Define the objectives.
c. Create the message.
d. Identify the target audience.
e. Develop the media plan.
Question 19 If you have been given the assignment of developing

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