If you like solving marketing problems, are a good communicator and listener, and have good leadership skills, a(n) _____________________ position at an agency would be a good job for you.

Question 3 options:

	Creative Director
	Account Planner
	Media Planner
	Account Executive

Rocky's Day Spa ran an ad that stated "Guys, don't rub your girlfriend the wrong way this Valentine's Day. Show her you care with a gift to Rocky's Day Spa." According to Maslow's Hierarchy, which need state is this ad appealing to?

Question 4 options:

	Esteem
	Self-Actualization
	Belonging/Social
	Physiological

Sensa Shampoo uses advertisements that encourage consumers to use Sensa if "you want hair that makes heads turn." The message in the ads for Sensa indicates it is using ________ to attract consumers.

Question 5 options:

	benefit segmentation
	volume segmentation
	demographic segmentation
	psychographic segmentation