If you own a small retail shop and you put ads in the local paper, put flyers
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Question:
If you own a small retail shop and you put ads in the local paper, put flyers on doors in every neighborhood, and buy billboards in the area so that you can reach as many potential consumers as possible, you are engaging in ________ marketing.
A. segmented
B. specific
C. mass
D. targeted
E. niche
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