If you were going to buy a pet (or if you already have one), in your view, which framing the 4Ps or 4Cs best accounts for the major influences affecting your purchase decision? Name and explain in detail at least one or more individual influence, social influence, and contextual influence as tied to contrast between one or more of the 4Ps versus 4Cs. In light of the large increase in pet purchases during the pandemic context, what might Solomon say about how a new pet affects Gratification, Agency, and Stability (=GAS) in the 'new normal?' And, on you view, can you think of an example of 'technological tracking, surveillance, or targeting' that might sway consumer pet purchasing behavior? Explain.

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When considering the major influences affecting a pet purchase decision its helpful to analyze them through the lenses of both the traditional 4Ps Product Price Place Promotion and the modern 4Cs Cons... View the full answer