Question: If your customer is the target, you will be emphasizing a Blank 1 , directing your promotional mix toward the customers to induce them to

If your customer is the target, you will be emphasizing a Blank 1, directing your promotional mix toward the customers to induce them to Blank 2 the product from the channel members.
If the target audience is your channel members, then you are focusing on a Blank 3, directing your promotional mix toward the channel members to Blank 4 them to order and stock your product.

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