Question: If your customers are usually interested in features that help their firms save money, with respect to the buying decision process, thee prospects are driven

If your customers are usually interested in features that help their firms save money, with respect to the buying decision process, thee prospects are driven by

physical buying motives

rational buying motives

emotional buying motives

irrational buying motives

post purchase dissonance

If your customers are usually interested in features that help their

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