IFB Task 2 - Marketing Plan: 4 Ps Product Profile Price What makes your program unique? What price will you sell your program for? What is included in your program package? Explain how you worked this figure out? Place Promotion Where will you sell and deliver your How will you promote your program? program?This task requires you to write a marketing plan for your 12-week challenge. Your marketing plan should outline how you are going to get clients to notice your challenge and want to participate in the program. It needs to be interesting, catchy and grab people's attention. Your plan should include the following items: Write the Marketing Plan 4 PS 0 The 4 P5 of the marketing mix related to your challenge you need to go into more detail than the briefyou wrote for Task 1 and talk about the program. 0 Product profile explain what makes your program unique and how you will brand it up to look and feel catchy. What will be included in your program? 0 Price can clients pay weekly by direct debit, or will you charge the full fee upfront? 0 Promotion what type of advertising will you do? Will you use newspaper, radio, social media, etc.? 0 Place where will you conduct the program? Is there parking, is it free? What's facilities are nearby, etc