igure $11-6$ shows the sequential process of building brand equity. Segment A represents the first step, which is to

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"The $6$ markings in the four level pyramid from the base to the top are as follows. The base is marked A$.$ The next level is split: B $($left$)$ and C $($right$).$ The third level is split: D $($left$)$ and E $($right$).$ F is marked as the top level of the pyramid."

Multiple Choice

elicit the proper consumer responses to a brand$$s identity and meaning.

reward loyal customer behavior.

develop positive brand awareness.

establish a brand$$s meaning in the minds of consumers.

create a consumer$-$brand connection.