Figure $11-6$ shows the sequential process of building brand equity. The second step is to establish a brand$$s meaning in the minds of consumers. This step consists of two dimensions, B and C$,$ which represent

"Customer$-$based brand equity pyramid shows $4$ levels with middle $2$ levels split into $2.$ The levels are marked A through F$.""$The $6$ markings in the four level pyramid from the base to the top are as follows. The base is marked A$.$ The next level is split: B $($left$)$ and C $($right$).$ The third level is split: D $($left$)$ and E $($right$).$ F is marked as the top level of the pyramid."

Multiple Choice

brand performance and brand imagery.

consumer judgments and consumer feelings.

brand awareness and consumer$-$brand connection.

consumer feelings and brand imagery.

brand identity and brand emotion.