II. Formulate a research strategy by completing the following tasks: Problem Definition (30 points): 1. What kind of research will help management? Identify one market research problem and formulate the main question of the study 2. Generate research objectives 3. Select the research design. Explain how your selection fits your research objectives. 4. Qualitative or quantitative research? Explain your choice. 5. Choose the method of data collection (Structured interview/survey, experiment, participant observation, focus group). Why this method fits the best? 6. Generate one of the following (depending on data collection method selected): 5 question survey 5 question self-completion questionnaire experimental design (make sure to identify independent and dependent variables) focus group topic agenda 7. Propose a procedure for sample selection (what type of sampling technique is appropriate?) Explain your choice. 8. What data analysis approaches would you choose