II. Multiple Choice. Write your answer after each question. 5 points for each and 30 points in total 1. Which of the following is NOT a major step in perception? ) A. Attention B. Interpretation C. Exposure D. Memory E. All of the above are major steps 2. Many store brands use packaging and labeling that is similar to the more expensive national brand. The hope is that the look-alike package will elicit a similar response in consumers that encourages them to purchase the cheaper store brand. This is an example of A. stimulus discrimination B. stimulus generalization C. stimulus confusion D. stimulus similarity E, stimulus deception 3. Which of the following is NOT correct about the psychoanalytic theory? A. Personality is formed by the interaction of three systems, ego, superego and id. B. Most of the important personality processes occur below the level of conscious awareness C. Ego works based on the reality principle, and make a balance between the wishes of the id, and constraints of the superego D. Id works based on the reality principle, and make a balance between the wishes of the ego, and constraints of the superego. E. none of the above. 4. Nikki likes to attend the movies, but she is concerned with how expensive ticket prices are getting and the cost of concessions. She wants to have fun, but she also knows that she needs to save money for college. Which type of motivational contlict is Nikki experiencing? A approach-approach B. unacceptable-acceptable C. avoidance-avoidance D. acceptable-unacceptable E. approach-avoidance 5. A marketer that introduces a new beverage by giving numerous free samples is probably using A. instrumental conditioning B. cognitive conditioning C. naturalistic conditioning D. classical conditioning E none of the above. 6. For years, the U.S. Army ran an advertising campaign with the tagline, "Be all you can be.To which of Maslow's needs is this appealing? A safety B.physiological C. self-actualization D. belongingness Festem