II$.$ The Invisible Sponsor $-$ Case Study $($pages $478$ of your textbook$)$

Background

Some executives prefer to micromanage projects whereas other executives are fearful of making a decision because, if they were to make the wrong decision, it could impact their career. In this case study, the president of the company assigned one of the vice presidents to act as the project sponsor on a project designed to build tooling for a client. The sponsor, however, was reluctant to make any decisions.

Assigning the VP

Moreland Company was well$-$respected as a tooling design$-$and$-$build company. Moreland was project$-$driven because all of its income came from projects. Moreland was also reasonably mature in project management. When the previous VP for engineering retired, Moreland hired an executive from a manufacturing company to replace him. The new VP for engineering, Ashley Zink, had excellent engineering knowledge about tooling but had worked for companies that were not project$-$driven. Ashley had very little knowledge about project management and had never