II. True or False Question:

77. The macro environmental forces impacting a companys marketing system are usually under the sales managers control.

78. The components of the firms marketing mix are largely under the control of management.

79. Social selling is restricted to business to consumer salespeople.

80. Threat of entry decrease if the product is difficult to differentiate, more of a commodity.

81. Threat of substitutes decreases if there is low degree of differentiation among products.

88. Threats of new entry is high when there is low customer loyalty.

89. The framework we employ to analyze strategy is called strategic fit.

93. With respect to price and availability, shopping goods are likely to be expensive, available, and available at many selected outlets.