iii. Identify three key factors that have made Under Amour so successful in the midst of stiff
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iii. Identify three key factors that have made Under Amour so successful in the midst of stiff competition from larger companies such as Nike and Adidas.
iv. What was the unique selling proposition of Under Amour when it started?
v. What was Unde Amour’s initial problem the company had to overcome in order to succeed?
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