III.$$Recommendation$$

Present$$the$$best new segment or subsegment.$$What is the new segment or subsegment you recommend your company target for HBO Max?$$

Create a simple customer persona to present your new segment and illustrate that segment in a table with the following fields$$and information relevant to HBO Max: $[$segment name$][$representative photo$][$demographic$][$background$][$needs$][$goals$][$challenges$][$perceptions$][$motivations$][$VALS type$]$See$$customer persona$$example here:$3$ Examples of a Customer Persona $-$ Simplicable$$

Are any product changes needed by this segment or subsegment? Are any product$/$service changes required to serve the segment you have identified?$$If so$,$ what are they?$$

How attractive$/$valuable is this segment or subsegment?$$Based on your research, is the segment you have identified attractive enough to justify an extended marketing campaign for your company?$$Or$,$should the campaign be one of more limited duration? Why?