III. Recommendation

Present the best new segment or subsegment. What is the new segment or subsegment you recommend your company target for its product$/$service$?$

Create a simple customer persona to present your new segment and illustrate that segment in a table with the following fields and information relevant to the product$/$service: $[$segment name$][$representative photo$][$demographic$][$background$][$needs$][$goals$][$challenges$][$perceptions$][$motivations$][$VALS type$]$ See customer persona example here: $3$ Examples of a Customer Persona $-$ Simplicable

Any product changes needed by this segment or subsegment? Are any product$/$service changes required to serve the segment you have identified? If so$,$ what are they?

How attractive$/$valuable is this segment or subsegment? Based on your research, is the segment you have identified attractive enough to justify an extended marketing campaign for your company? Or$,$ should the campaign be one of more limited duration? Why?

HBO MAX