IKEA add-on Luxury Line extension 1. Please elaborate what are the pros and cons of this

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IKEA add-on Luxury Line extension

1. Please elaborate what are the pros and cons of this marketing plan.

2. If you are a member of the upper management of this firm, which insights do you find most relevant to your decision-making? Why?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Posted Date: Mar 08, 2024 01:00 AM

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IKEA add-on Luxury Line extension 1. Please elaborate what are the pros and cons of this

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Pros and Cons of IKEA AddOn Luxury Line Extension Pros Increased Revenue Introducing a luxury line extension could attract higherend customers who are willing to pay premium prices for higherquality p... View the full answer

Marketing Management

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