Question: IKEA company ( marketing ) ( please answer all the qeustions ) Question 1 a) Describe three main pricing strategies (cost-based, value-based, and competitive-based) that

IKEA company

( marketing )

( please answer all the qeustions )

Question 1 a) Describe three main pricing strategies (cost-based, value-based, and competitive-based) that companies may apply to set prices for their products (10 marks each total 30 marks). b) Provide examples of each strategy (5 marks each total 15 marks). Pricing strategy Description Examples explained 1. 2. 3. Question 2 Choose a company you are familiar with. a) Identify and visualize the marketing channel members for the selected company (20 marks). b) Explain which perspective is the company following (make and sell" or "sense and respond) (20 marks). Question 3 a) Differentiate between direct and indirect marketing channels (10 marks). b) Specify what type of channel your selected company is applying

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