Question: IKEA in China case study After reading the article on Ikea in China, answer the question How will these CAGE distances affect the way Ikea

"IKEA in China" case study

After reading the article on Ikea in China, answer the question

How will these CAGE distances affect the way Ikea should market its products in China? Suggest any areas of business operations where local adaptation might be needed.

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aThe CAGE framework considers Cultural Administrative Geographic and Economic distances between coun... View full answer

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