Ikea is a Swedish based multinational corporation that designs and sells ready-to-assemble furniture and home accessories....
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Ikea is a Swedish based multinational corporation that designs and sells ready-to-assemble furniture and home accessories. IKEA is the largest furniture company in the world. It is known for its modem architectural designs, as well as its attention to continuous product development, operations details, and cost control. IKEA relies on design innovation to bring great quality and beautiful designs to the market and its stores by collaborating with the best designers from various parts of the world. It has developed cost efficient and innovative methods to mateh people's expectations of price and quality. Answer all the three following questions in relation to IKEA. You can use your study material and other resources to write your answers. Use your own words and adhere to the wordcount specified for cach question. Question 1: Innovation at IKEA (30 marks, 300 words) A. Why is IKEA an innovative company? Support your answer with examples. B. Discuss the role of four business functions at IKEA. Give at least two innovation examples for cach business function at IKEA Question 2: Product offering and targeting (30 marks, 300 words) A. Discuss the three levels of a product by using the HAMARVIK mattress as an example. B. Discuss the four targeting strategies. Which targeting strategy does IKEA use for its mattresses. Justify your answer. (Check the mattress section on the IKEA website before answering this question) According to the Arab Open University By-laws, "The following acts represent cases of cheating and plagiarism: Verbatim copying of printed material and submitting them as part of Take Home Exam without proper academic acknowledgement and documentation. Verbatim copying of material from the Internet, including tables and graphics. Copying other students' notes or reports. • Using paid or unpaid material prepared for the student by individuals or firms. • Utilization of, or proceeding to utilize, contraband materials or devices in examinations." Penalty on plagiarism The following is the standard plagiarism penalty applied across branches as per Article 11 of the university by-laws: 1) Awarding of zero for an assignment wherein more than 20% of the content is plagiarized. 2) Documentation of warning in student record. 3) Failure in the course to dismissal from the University. Ikea is a Swedish based multinational corporation that designs and sells ready-to-assemble furniture and home accessories. IKEA is the largest furniture company in the world. It is known for its modem architectural designs, as well as its attention to continuous product development, operations details, and cost control. IKEA relies on design innovation to bring great quality and beautiful designs to the market and its stores by collaborating with the best designers from various parts of the world. It has developed cost efficient and innovative methods to mateh people's expectations of price and quality. Answer all the three following questions in relation to IKEA. You can use your study material and other resources to write your answers. Use your own words and adhere to the wordcount specified for cach question. Question 1: Innovation at IKEA (30 marks, 300 words) A. Why is IKEA an innovative company? Support your answer with examples. B. Discuss the role of four business functions at IKEA. Give at least two innovation examples for cach business function at IKEA Question 2: Product offering and targeting (30 marks, 300 words) A. Discuss the three levels of a product by using the HAMARVIK mattress as an example. B. Discuss the four targeting strategies. Which targeting strategy does IKEA use for its mattresses. Justify your answer. (Check the mattress section on the IKEA website before answering this question) According to the Arab Open University By-laws, "The following acts represent cases of cheating and plagiarism: Verbatim copying of printed material and submitting them as part of Take Home Exam without proper academic acknowledgement and documentation. Verbatim copying of material from the Internet, including tables and graphics. Copying other students' notes or reports. • Using paid or unpaid material prepared for the student by individuals or firms. • Utilization of, or proceeding to utilize, contraband materials or devices in examinations." Penalty on plagiarism The following is the standard plagiarism penalty applied across branches as per Article 11 of the university by-laws: 1) Awarding of zero for an assignment wherein more than 20% of the content is plagiarized. 2) Documentation of warning in student record. 3) Failure in the course to dismissal from the University.
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1Innovation at IKEA A IKEA is one of the important innovative companies in the world which sells innovative furniture to global customers It is called as an innovative company as it has incorporated m... View the full answer
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College Accounting
ISBN: 978-1111528126
11th edition
Authors: Tracie Nobles, Cathy Scott, Douglas McQuaig, Patricia Bille
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