Question: IKEA operates in 56 countries, with stores in another 9 countries planned by 2025. A small number of stores in several countries are operated by

IKEA operates in 56 countries, with stores in another 9 countries planned by 2025. A small number of stores in several countries are operated by franchisees, while most stores are company-owned. Many of these countries have cultures and lifestyles that are very different from European or Canadian lifestyles. Their homes, space available, number of people living, incomes etc. can be very different.

https://en.wikipedia.org/wiki/List_of_countries_with_IKEA_stores

How can the IKEA brand stay relevant across so many countries? What is it about IKEA that makes it possible?

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