Question: IKEA retail stores have very specific atmospheres. Select either Functional Quality or Affective Quality for each of the following that contribute to the atmosphere provided

IKEA retail stores have very specific atmospheres. Select either Functional Quality or Affective Quality for each of the following that contribute to the atmosphere provided in the store:

Question 7 options:

12

Music played in the background

12

Room layouts that are visually appealing

12

Convenient hours

12

Lots of free parking

12

Kid-friendly play areas so parents can shop while employees watch their children
1.

Functional Quality
2.

Affective Quality

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