Question: IKEA sets up their outlets with various room designs for each room use. For example, there could be ten completely different kitchens on display, each

IKEA sets up their outlets with various room designs for each room use. For example, there could be ten completely different kitchens on display, each one having its own look with cupboards, counters, appliances, and dishes. This is an example of:

Question

11

Answer

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product complementarity.

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brand personification.

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repositioning.

.

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branding.

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