Illustrate the brand elements for Hausboom brand. (2 Marks)

Based on the key criteria for choosing brand elements, assess TWO (2) of Hausboom brand elements ability to contribute to Hausbooms brand equity. (4 Marks)

Describe the core, actual and augmented product levels of Hausboom sparkling real juice. (6 Marks)

Successful product line extension strategies satisfy customer needs and enhance brand equity.

Based on current Hausboom product lines, propose ONE (1) new product line extension to the company. Your answer should be supported by the current consumer trends. (3 Marks)

Explain how the new product in (a) might have moved through the stages of new product development. (5 Marks)

Article Hausboom was created to fill the void in the market for premium, halal, carbonated beverages containing real fruit juice. The founders wanted to make a dnikk that tasted delicious. Simple as that! The founders admired the sophisticased sparkbing juices common in Europe and decided to bring that fresh bright look to Maloysia; hence the came HAUSBOOM. "Haus" in Malay means thirsty and when you take that first sip of Hausboom, your taste buds will go BOOM With humble beginnings, Hausboom was first created in a small fsctory in Kajang with a monthly production capacity of orly 150,600 botties. Aiming to be a majar and formidable player in the beverage industry, the company needed to think big and dream big. Wish plans to commercialize the product to the mass market, Hausboom expanded into a bigger 32,000 scquare feet facitity in Terengganu capable of producing 3 million batries a manth to cater to our-market penetration across the world. The cempany worked tirelessly and continued to imest reseurces, sime, and effort to build the brand and to elevate Hausboom to the trendy youth who were then urfiamilis with the merits of sparking beverages. Within just 1 yeas of commercializstion, Hausboom is now in 7-Eleven, MyNews, Petronas Mesra, Shel Select, Petron Treats, Aeon, and thousands of mini markets, ressaurarts, cafes, and hoceis in Malmysia. Hourboom can aiso be found all around the world such as la China, Brunei, Maldives, South Korea, Sfi Lanics. Yemen, Oman, Timar Leste, Seychelles, Japan, Indenesia, Singapere; and Mongelua. With a delicious beverage and bubbly outlook on Iffe. Haisbodm is READY so spartile its woy into the heerts of the world