Illustrate the power of the “buzz” and “viral marketing” about products and/or services, which should include the positive and negative aspects of buzz marketing, as well as a consideration of the resources allocated to the effort and alternative ways the brand could try to reach consumers. Provide an example of buzz or viral marketing. What are the reasons why it is effective? 

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Viral marketing also known as buzz marketing is a strategy that involves producing content that users will want to share with their networks instigati... View the full answer