Question: I'm doing a correlation analysis between perceived risk and purchase intention, and in general, perceived risk and purchase intention are not usually negatively correlated. Why

I'm doing a correlation analysis between perceived risk and purchase intention, and in general, perceived risk and purchase intention are not usually negatively correlated. Why is my data positively correlated.

I'm doing a correlation analysis between perceived risk and purchase intention, andin general, perceived risk and purchase intention are not usually negatively correlated.

Valid 1 98 35.0 35.0 1/222 152 54.3 3 89.3 4G 3 26 9.3 9.3 98.6 4 4 1.4 1.4 100.0 Total 280 100.0 100.0 Correlation Social Interactivity Source Credibility Perceived Risk Perceived Usefulness Customer Engagement Purchase Intentions Correlations SI PU PR SC CE PI Social Interactivity (SI) 1 Perceived Usefulness (PU) .471"* .000 Perceived Risk (PR) .475".555** 000 .000 Source Credibility (SC) 477* .458 .465** .000 .000 .000 Customer Engagement (CE) .475" .512" .565** .501** .000 .000 .000 .000 Purchase Intentions (PI) .492 492" .445 .545" .522" 1 .000 .000 .000 .000 .000 **. Correlation is significant at the 0.01 level (2-tailed).v perceived usefulness PUl Live streaming allows me to get discounts of cosmetics products. Strong Agree Agree Neutral Disagree Strongly Disagree PU 2 It is convenient to purchase cosmetics products on live streaming platform. Strong Agree Agree Neutral Disagree Strongly Disagree PU 3 Livestreaming provides me with information on the cosmetics products I intend to buy Strong Agree Agree Neutral Disagree Strongly Disagree PU 4 Livestrearning helps me identify cosmetics products whose attributes best fit my needs Strong Agree Agree Neutral Disagree Strongly Disagree Perceived Risks PR]: I perceive it is unlikely for me to get lowquality cosmetics products on live streaming platforms. Strong Agree Agree Neutral Disagree Strongly Disagree PR2: I believe there is low risks of being cheated on live streaming platforms. Strong Agree Agree Neutral Disagree Strongly Disagree PR 3: while I cannot touch and feel the products on live streaming platforms, I believe in quality of products. Strong Agree Agree Neutral Disagree Strongly Disagree PR4: the risk of delayed delivery of cosmetics products on live streaming platforms is low. Strong Agree Agree Neutral Disagree Strongly Disagree We SC]: I trust the streamers who have a large population of followers. Strong Agree Agree Neutral Disagree Strongly Disagree SC2 : I trust the streamers' advice for how to care skins and how to choose cosmetics products. Strong Agree Agree Neutral Disagree Strongly Disagree SC3 I believe that the information about cosmetics products provided by the streamers is reliable . SC4 I believe that streamers have expertise in cosmetics products. Strong Agree Agree Neutral Disagree Strongly Disagree

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