Question: I'm doing Service Marketing and have a practice multiple-choice question. Can you choose the right answer and explain why. The way Apple stores are laid

I'm doing Service Marketing and have a practice multiple-choice question. Can you choose the right answer and explain why.

The way Apple stores are laid out eases the interaction between customer and the service provider. In this sense, what strategic role does the physical evidence play at Apple stores?

a. Meaning

b. Emotional connection

c. Flow

d. Tangibilization

e. Satisfaction

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