I'm having a difficult time understanding linear, transactional, and interactional communication. Would YouTube be considered interactional while Twitch Live Streaming Transactional? Or would it only be transactional in a work setting, such as a zoom meeting? The prompt I'm working on is Selecting a communication channel that is in alignment with a brand's mission, values, goals, and target audience is an important part of the communication strategy for an organization..

I need to explore and evaluate communication channels to better understand their intended purposes, ideal target audience, and suitability for branding.

As listed above I'm considering selecting Twitch (live streaming) and YouTube (prerecorded videos) or maybe TikTok (not live streaming) Select two different channels from the following options: linear, transactional, or interactional. Then, address the following, making sure to include references.

Identify each communication channel you selected and whether it is linear, transactional, or interactional.

I also need to determine the messages best suited for each channel channel (e.g., announcements, professional conversations, videos, images, advertisements, etc.).

However my main issue is linear, transactional, and interactional.