Question: I'm not sure. Which one is correct? The difference between a company's mission statement and the concept of a strategic vision is that 1. The
I'm not sure. Which one is correct?
The difference between a company's mission statement and the concept of a strategic vision is that
1.The mission statement lays out the desire to make a profit whereas the strategic vision addresses what strategy the company will employ in trying to make a profit
2.A mission statement typically concerns an enterprise's present business scope and purposewho we are, what we do, and why we are herewhereas the focus of a strategic vision is on the direction the company is headed and what its future product-customer-market-technology focus will be
3.A mission deals with what a company is trying to do and a vision concerns what a company ought to do
4.A mission statement deals with "where we are headed" whereas a strategic vision provides the critical answer to "how will we get there?"
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