Question: I'm stuck on a case study question. Case study in the link: Explain why a value proposition is important for CCA and how they should

I'm stuck on a case study question. Case study in the link:

Explain why a value proposition is important for CCA and how they should go about creating (a) value proposition(s) to appeal to consumers in the emerging NARTD market compared to the CSD market.

https://www.dropbox.com/s/91sytr1mr0a4fso/Coca%20Cola%20Amatil%20Case%20Study%20.pdf?dl=0

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