Organisations compete with strategies that add value within the value mix (the 4Ps) while reducing product and
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Organisations compete with strategies that add value within the value mix (the 4P‘s) while reducing product and distribution cost. The strategic management of the marketing decision-making value-mix variables is an ongoing process at the disposal of any modern day organisation in the marketing of offerings.
With regards to the above information elaborate on an organizations product and service offering portfolio.
Related Book For
Operations management processes and supply chain
ISBN: 978-0136065760
9th edition
Authors: Lee J Krajewski, Larry P Ritzman, Manoj K Malhotra
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