. Please briefly answer the following questions. (Total Score: 20 points) Your Score 1. Describe how...

 

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. Please briefly answer the following questions. (Total Score: 20 points) Your Score 1. Describe how a firm can reduce customer perceptions of risk? (4 points) 2. Please discuss the possible strategies to stimulate consumers to spread positive and persuasive comments. (4 points) 3. Discuss how service firms can minimize non-monetary purchase costs. (4 points) 4. Please describe the IHIP framework. (4 points) 5. Please describe the Flower of Service in creating the service product. (4 points) . Please briefly answer the following questions. (Total Score: 20 points) Your Score 1. Describe how a firm can reduce customer perceptions of risk? (4 points) 2. Please discuss the possible strategies to stimulate consumers to spread positive and persuasive comments. (4 points) 3. Discuss how service firms can minimize non-monetary purchase costs. (4 points) 4. Please describe the IHIP framework. (4 points) 5. Please describe the Flower of Service in creating the service product. (4 points)

Answer rating: 100% (QA)

A firm can reduce customer perceptions of risk through various strategies Providing guarantees or warranties Offering guarantees or warranties on products or services can help alleviate customer conce... View the full answer