Question: 2. What is a creative brief? Be sure to describe who has responsibility for writing creative briefs, who the audience is for creative briefs,

2. What is a creative brief? Be sure to describe who has responsibility for writing creative briefs, who the audience is for creative briefs, and why creative briefs typically get short changed.

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A creative brief is a document that outlines the objectives requirements and guidelines for a creative project It serves as a roadmap for all parties ... View full answer

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