Your first task of the programme is to prepare a presentation, with accompanying notes The presentation will be viewed by the CEO, other senior managers and programme delegates The content of the presentation and notes should analyse the relationship between corporate strategy and marketing strate...

Title Understanding the Relationship Between Corporate Strategy and Marketing Strategy Introduction Introduce the concept of strategic marketing and i ...

Your first task of the programme is to prepare a presentation, with accompanying notes. The presentation...

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Management Science The Art of Modeling with Spreadsheets

ISBN: 978-1118582695

4th edition

Authors: Stephen G. Powell, Kenneth R. Baker

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Management Science The Art of Modeling with Spreadsheets

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