Question: pare cipar in the FLDP. You are responsible for the section on Strategic Marketing; the finished section will be reviewed by the CEO. The

pare cipar in the FLDP. You are responsible for the section on Strategic Marketing; the finished section will be reviewed by the CEO. The information file should: analyse the role of marketing research process and its relationship to consumer behaviour . . explain the different types of consumers and their behaviour in B2B and B2C markets and factors underpinning customer loyalty. evaluate the role of relationship marketing in customer behaviour analysis.

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Section III Strategic Marketing 1 Role of Marketing Research Process and Its Relationship to Consumer Behavior Marketing research is a crucial process in understanding consumer behavior and making inf... View full answer

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