pare cipar in the FLDP. You are responsible for the section on Strategic Marketing; the finished...

 
 

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pare cipar in the FLDP. You are responsible for the section on Strategic Marketing; the finished section will be reviewed by the CEO. The information file should: ⚫ analyse the role of marketing research process and its relationship to consumer behaviour . . explain the different types of consumers and their behaviour in B2B and B2C markets and factors underpinning customer loyalty. evaluate the role of relationship marketing in customer behaviour analysis. pare cipar in the FLDP. You are responsible for the section on Strategic Marketing; the finished section will be reviewed by the CEO. The information file should: ⚫ analyse the role of marketing research process and its relationship to consumer behaviour . . explain the different types of consumers and their behaviour in B2B and B2C markets and factors underpinning customer loyalty. evaluate the role of relationship marketing in customer behaviour analysis.

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Section III Strategic Marketing 1 Role of Marketing Research Process and Its Relationship to Consumer Behavior Marketing research is a crucial process in understanding consumer behavior and making inf... View the full answer