Evaluate American Express in terms of its competitors. How well is it positioned? How has it changed

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Evaluate American Express in terms of its competitors. How well is it positioned? How has it changed over time? In what segments of its business does American Express face the most competition?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 03:08 AM

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Evaluate American Express in terms of its competitors. How well is it positioned? How has it changed

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American Express is considered a prestige product targeting the higher income and ...View the full answer

Marketing management

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