At Sonic, you have been asked to develop a marketing channel system for the new Sonic 1000 smart phone. Based on what you know about designing and managing integrated marketing channels, answer the three questions that follow.
• Do you agree with Jane Melody’s decision to use a push strategy for the new product? Explain your reasoning.
• How many channel levels are appropriate for Sonic’s targeted consumer and business segments?
• In determining the number of channel members, should you use exclusive, selective, or intensive distribution? Why?
Be sure your marketing channel ideas support the product positioning and are consistent with the goals that have been set. Record your recommendations in a written marketing plan or use Marketing Plan Pro.