Question: Imagine a circumstance in which a ( hypothetical , general, non - specific ) business produces or sources a product for a target market, but
Imagine a circumstance in which a hypothetical general, nonspecific business produces or sources a product for a target market, but demand is limited at its initial price point. The company could reduce the price, but doing so eats into its gross profit or even eliminates it It could also undercut longterm brand development. For this post, analyze the company's "marketing" taking into account the entire marketing system discussed in this class ie target market, product sourcing, distribution, promotion options for increasing revenue on the product to optimize profits. The purpose of this post is to demonstrate how the marketing mix elements tie together.
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