Question: Imagine a circumstance in which a ( hypothetical , general, non - specific ) business produces or sources a product for a target market, but

Imagine a circumstance in which a (hypothetical, general, non-specific) business produces or sources a product for a target market, but demand is limited at its initial price point. The company could reduce the price, but doing so eats into its gross profit or even eliminates it. It could also undercut long-term brand development. For this post, analyze the company's "marketing" (taking into account the entire marketing system discussed in this class - i.e. target market, product sourcing, distribution, promotion) options for increasing revenue on the product to optimize profits. The purpose of this post is to demonstrate how the marketing mix elements tie together.

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