Question: Imagine a multinational enterprise ( MNE ) making decisions about its internationalization strategy. The more such company's products have HIGH local responsiveness pressures, the MORE
Imagine a multinational enterprise MNE making decisions about its internationalization strategy. The more such company's products have HIGH local responsiveness pressures, the MORE such company would TEND to
lower the costs of value creation
standardize its products or services globally
serve domestic and international markets from a single or from very few production facilities
serve international markets from locations as close as possible to local consumers and preferences
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