Question: Imagine a multinational enterprise ( MNE ) making decisions about its internationalization strategy. The more such company's products have HIGH cost pressures, the MORE such
Imagine a multinational enterprise MNE making decisions about its internationalization strategy. The more such company's products have HIGH cost pressures, the MORE such company would TEND to :
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capture cost reductions associated with massproduction
serve international markets from locations as close as possible to local consumers and preferences
invest more in product variations and differentiation
customize its products or services regionally
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