Imagine a scenario where a deal worth $120,000 recently closed. Three people were involved in the deal.

Person A saw and clicked on an online ad which took him to the website where he made the purchase.

Person B attended a trade show, received an email and clicked on an online ad that took him to the website where he made the purchase.

Person C received an email and attended a webinar.

As per linear multi-touch attribution model, how much of the revenue should be assigned to the online ad? webinar? tradeshow? emails? Let's say you decide to use weighted multi-touch attribution and double the credit given to the emails. How much of the revenue would now be assigned to email?

Answer rating: 100% (QA)

In a linear multitouch attribution model the revenue is evenly distributed among all the touchpoints ... View the full answer