Imagine, as a marketing consultant with FEMSA (Links to an external site.), you have been assigned the task of purchasing media for their advertising campaign in the Canadian market. make a presentation for the CEO and senior management of FEMSA that includes the following details.

Discuss the steps to determine how you would select a media venue for FEMSA in the Canadian market, considering that most of Canada is English speaking, except Quebec, which is French speaking.

Identify each of the five Ws for your media planning.

Identify the three most important media buying rules.

Analyze as to why they apply to your client.

Answer rating: 100% (QA)

Title Media Venue Selection for FEMSAs Canadian Advertising Campaign Introduction Good day FEMSAs CEO and senior management I am honored to present the media venue selection strategy for your advertis... View the full answer